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Building Moxie with Miriam Illions :: An Interview with HomeTalk’s HomeTalker Numero Uno

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Day 3 of the Remodeling Show, we were fortunate enough to spend part of the afternoon with Miriam Illions (pronounced “Millions” just minus the M) . . . of HomeTalk.com.  Never mind that Miriam is likely one of the sweetest, bestest, goodest people I know from the interwebs, she happens also to be a passionate, well-spoken representative of the HomeTalk brand.  That day, she was gracious enough to sit down with us for a candid (audio) interview.

How to Build an Internet Community

Miriam is Director of Community Development at the widely popular home-oriented social networking site.  She is also the sole Admin of their Facebook page, which … on last glimpse, has already pulled something like 482,538 Likes. (I know! – Nearly ½ a M.Illion(s)! << Okay, not my best joke.)

Pretty impressive, I’d say, especially for a team that consists of a single New York-based business development manager, a few designers and, well, Miriam.  Add to that a team of about 10 developers, who are currently working on such things as a soon-to-be-released iPhone app.

As Miriam points out, focus within this group is on optimizing the platform. And making it the best possible place for people.  The goal – to have users not only come and visit, but to stay. They want visitors to become a part of the rich community. Her words, “To have them really make it part of their day to day lives.”  This seems to be her primary mission and perhaps her biggest challenge.

And on that, I’ll leave you with a question that she asked, well, us – “What do you, in your life, use every single day . . . that is not a device?”  It only took Barry & I about ten days … but BMoxie‘s official response = coffee.

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Audio Interview with Miriam from Hometalk

Listen in as M.Illions and I discuss where HomeTalk is and where it is going, what they are doing to better engage the Pro user + important tips that might help you get “featured” on her Facebook page.  If you listen closely, you might even hear valuable info that could help you if are a Facebook Admin, anywhere.

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– To find out more about HomeTalk >> http://www.hometalk.com/about

– Find them on Facebook >> https://www.facebook.com/Hometalk

. . . and don’t forget to hop on and look Miriam up.  Cheers  >> http://www.hometalk.com/miriamillions

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HomeTalk — Where people share and help with everything home and garden.

If you were wondering to maintain that type of follow-ship – Miriam posts 7 posts a day between 7 a.m. and 11 p.m. She balances that with a combination of photos and other link posts.  Miriam says, “I don’t think brands should just copy that; I think they need to know their audiences and feel out what works.”

For more on Building Moxie’s encounters and collaborations with HomeTalk through the years, see this link, here. Thanks for reading, have fun and be safe. ~jb

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