Owning a business means coming up with systems. The systems can be adopted, adapted or largely your own. You have an incredible amount of control providing you have the self control to endure. Simplicity is desirable but complicated is comprehensive.

Building a business will be full on frightening unless you have nerves of steel and no trouble sleeping through sirens. Backsliding is par for the course and mimics the state of the art. Even if you see the business as something other than you, there will be moments when you will walk into a room as its sole representative. You will shake many hands and some of those handshakes will be awkward. Whether you like it or not, some of the awkwardness will come from you. As you willingly engage in all the world has to offer, sometimes, your prejudices will get the better of you. How you handle these moments is at once very important and inconsequential because:

A coin flips high in the air and all eyes in the room rise and fall with it. There are unwritten rules that allow us to cut each other breaks. We meet pieces of people and catch glimpses of the rest. As we get to know one another we get to know more about ourselves.

Promoting a business can be delicious, downright dirty, or deadly serious. It can also be playful, rude or utterly irresponsible. If you are addicted to failure you will tear yourself down. If you are addicted to success you will build yourself up and if you are addicted to thinking you might do both.

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