I do wonder who will become the next Ford Motor Company. It seems Apple and Google are setting the pace for rapid growth and profitability while companies like Facebook and Twitter show growth and promise profits in the future. Inevitably it comes down to value provided and it’s interesting to see how the perception of “value” changes with the passage of time. Fun to watch.

Think big, right?

Thanks for commenting.

Thanks,

As always you provide insight to these posts. Your comment reminded me of just how vertically integrated the dominant manufacturers tried to be…stacking the deck largely in their own monopolistic favor, to the detriment of their competition…often with little or no regard for the human, economic and environmental impacts their actions had.

For such behavior we are justifiably rewarded with stricter controls…regulations. More people win with truer competition.

Thanks,

Mike

This weekend I heard a podcast about Fordlandia, Henry Ford’s attempt at building a rubber producing town in the Amazon. It is famous as one of history’s great failures because a great deal of money was poured into it with very little return. The whole project seemed to be executed poorly and without regard to place. Still, one thing struck me as I listened; I wondered how many similar, subsequent projects had followed on Fordlandia’s heels and was successful and even beneficial to its surroundings because someone had learned from Ford what not to do. It was a nice thought because it took innovation out of the realm of who gets the credit to a much larger context of humanity learning as we go. It is pretty cool to think that any mistake or misstep could ultimately lead to a greater good.

Thanks, as always, for adding to the mix.

-b

I find history to be a great teacher in general…and the notion of how changes to the mass markets occur are a real point of fascination for me.

Your comment summarizes what we’re up to nicely. Build in more durable and sustainable ways…while considering the longer term impacts of technology as it relates to structure. Precisely what eXapath is intended to do.

Thanks,

Mike

I really appreciated your overview of how Ford introduced and ultimately successfully marketed his automobile to a public which probably had good reason to be initially skeptical, especially when the established technologies and conventions he had to compete against were so strongly embedded in every day life. It’s interesting to me how Ford initially marketed his product in terms of reliability, etc., and then realized that his goal was to sell a better lifestyle, not just a better-made horse carriage.

The overview of the eXapath product is also excellent, as it shows how eXapath addresses a key difficulty in the drive toward sustainable homebuilding; that is, careful management of the ever-changing information-carrying fabric, without disrupting the home’s insulating envelope. It’s highly significant to me that the eXapath infrastructure itself is completely stable and non-disruptive to its surroundings, yet facilitates total flexibility in meeting future changes in information cabling technologies.

A well-done posting and a great description of your product and product rationale!

~John